Slate
AI VISIBILITY REPORT

Clay

Complete AI search performance analysis

30 prompts · 3 platforms · 90 responses

Mention Rate

22%
named in 20 of 90 answers
needs work

About Clay

Clay

Clay

Clay provides GTM infrastructure software that helps revenue teams get data, monitor buying signals, run AI-assisted workflows, orchestrate actions across tools, and launch revenue-growth plays.

Category: GTM infrastructure / revenue operations softwareSegment: GTM Ops teamsKey rival: ZoomInfo

Scorecard

Across all 90 AI answers

Visibility Score

9
0–100 · how often & how high you appear

Mention rate ÷ average rank (0–100). Higher when AI names you often and near the top.

Share of Voice

10.5%
your share vs competitors

Your share of the AI conversation, compared to competitors

Average Rank

#2.4
your position when you appear

Your typical position in AI recommendations

Visibility Distribution

Where you land across 90 answers — 30 prompts × 3 platforms

Top pick #1 · 8 runs
Recommended #2–3 · 7 runs
Mentioned #4+ · 5 runs
Missing Not mentioned · 70 runs

Platform Performance

How your brand shows up on each AI platform — 30 prompts each

ChatGPT

10%
Avg rank #4.0

3/30 responses mention you

Google Overview

43%
Avg rank #1.9

13/30 responses mention you

Perplexity

13%
Avg rank #2.5

4/30 responses mention you

Competitive
Landscape

How you compare against competitors
in AI visibility

11%YOUR SHARE
share of voice
Outreach28.5%
Clay10.5%
HubSpot8.4%
Apollo6.4%
ZoomInfo5.7%
Salesforce5.0%
6sense4.2%
Demandbase3.8%
Other27.3%

Prompt-Level Detail

Every prompt we ran, tagged by type, with who showed up alongside you

#1

Which platforms are best for building outbound workflows that combine data, AI, and execution?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

A
Outreach
#2

What is the best GTM infrastructure software for a revenue team that wants to automate enrichment, signal tracking, and outbound workflows?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

A
ZoomInfoCognism+1
#3

What is the best software for building signal-based campaigns around hiring and role changes?

Type

Recommendations

Avg Rank

2nd

Platforms

Competitors

OutreachZoomInfo
A
#4

How do leading GTM automation platforms compare for enterprise revenue operations teams?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

Outreach
A
ZoomInfo
#5

What is waterfall enrichment and when should a GTM team use it?

Type

Educational

Avg Rank

1st

Platforms

Competitors

A
Outreach
#6

How can RevOps teams improve speed-to-lead with automated inbound enrichment and follow-up?

Type

Problem-solving

Avg Rank

1st

Platforms

Competitors

Outreach
A
#7

What are the best practices for building AI-powered outbound campaigns with personalized messaging?

Type

Educational

Avg Rank

1st

Platforms

Competitors

Outreach
#8

What does a modern GTM engineer actually build inside a revenue operations stack?

Type

Educational

Avg Rank

1st

Platforms

Competitors

OutreachZoomInfo
A
#9

How do teams use AI agents for company research and prospect list building in GTM?

Type

Educational

Avg Rank

2nd

Platforms

Competitors

Outreach
A
#10

What are the best tools for building account-based marketing workflows from enriched data and buying signals?

Type

Recommendations

Avg Rank

3rd

Platforms

Competitors

OutreachZoomInfo
A
#11

How should a startup choose a GTM platform if it needs both data enrichment and automation?

Type

Recommendations

Avg Rank

3rd

Platforms

Competitors

Outreach
A
#12

Which platforms are best for cleaning CRM data and keeping contact records up to date across sales and marketing systems?

Type

Problem-solving

Avg Rank

4th

Platforms

Competitors

CognismZoomInfo
A
#13

What are the best tools for syncing enriched audiences to ad platforms for ABM?

Type

Recommendations

Avg Rank

4th

Platforms

Competitors

#14

What are the biggest differences between sales intelligence platforms and GTM infrastructure platforms?

Type

Comparisons

Avg Rank

4th

Platforms

Competitors

OutreachZoomInfo
A
#15

What should a RevOps leader look for in a platform that combines enrichment, orchestration, and action-taking?

Type

Educational

Avg Rank

Platforms

Competitors

#16

How can a sales team automate prospect research without manually copying data between tools?

Type

Problem-solving

Avg Rank

Platforms

Competitors

OutreachZoomInfo
A
#17

How do AI-assisted GTM platforms help teams launch outbound plays faster?

Type

Educational

Avg Rank

Platforms

Competitors

OutreachLandbase
#18

What are the most effective ways to turn buying signals like job changes and promotions into pipeline?

Type

Problem-solving

Avg Rank

Platforms

Competitors

Outreach
#19

What features matter most in a platform for CRM enrichment at scale?

Type

Educational

Avg Rank

Platforms

Competitors

#20

How do enterprise GTM teams centralize first-party and third-party data for revenue operations?

Type

Problem-solving

Avg Rank

Platforms

Competitors

ZoomInfo
#21

What software helps revenue operations teams standardize territory planning with better data?

Type

Problem-solving

Avg Rank

Platforms

Competitors

#22

How can a team build a repeatable outbound system using data providers, enrichment, and sequencing?

Type

Educational

Avg Rank

Platforms

Competitors

OutreachZoomInfo
A
#23

What is the best way to reduce manual prospecting work for account executives?

Type

Problem-solving

Avg Rank

Platforms

Competitors

Outreach
#24

How do GTM teams decide between a flexible workflow platform and an all-in-one sales platform?

Type

Comparisons

Avg Rank

Platforms

Competitors

Outreach
#25

How can a revenue team keep multiple data sources accurate enough for automation?

Type

Problem-solving

Avg Rank

Platforms

Competitors

#26

What should a buyer ask before adopting a GTM workflow platform with API and CLI support?

Type

Educational

Avg Rank

Platforms

Competitors

#27

How do teams use web scraping and enrichment together for revenue research?

Type

Educational

Avg Rank

Platforms

Competitors

Outreach
#28

How do RevOps teams automate lead routing, enrichment, and follow-up without brittle workflows?

Type

Problem-solving

Avg Rank

Platforms

Competitors

#29

What are the differences between CRM enrichment, prospecting, and revenue orchestration tools?

Type

Comparisons

Avg Rank

Platforms

Competitors

OutreachZoomInfo
A
#30

How can marketing teams use enriched data to improve segmentation and targeting?

Type

Problem-solving

Avg Rank

Platforms

Competitors

Outreach

Citation Ecosystem

Understanding where AI models source information about your brand

Citation Breakdowncitations by source type
56%Third Party
Owned 0%
Competitor 44%
Third Party 56%
Not Cited 0%
Top Domainsthe sources AI cites most
pipeline.zoominfo.com37
linkedin.com32
apollo.io26
youtube.com25
reddit.com24