AI VISIBILITY REPORT

Synthesia

Complete AI search performance analysis

30 prompts · 3 platforms · 90 responses

Mention Rate

47%

named in 42 of 90 answers

fair

About Synthesia

Synthesia

Synthesia is an AI video platform for businesses that helps teams create, localize, manage, and publish AI-generated videos with avatars, voiceovers, translation, collaboration, branding controls, SCORM export, and analytics.

Category: AI video platform for businessSegment: Learning & Development teamsKey rival: HeyGen

Scorecard

Across all 90 AI answers

Visibility Score

0–100 · how often & how high you appear

Mention rate ÷ average rank (0–100). Higher when AI names you often and near the top.

Share of Voice

29.8%

your share vs competitors

Your share of the AI conversation, compared to competitors

Average Rank

#1.5

your position when you appear

Your typical position in AI recommendations

Visibility Distribution

Where you land across 90 answers — 30 prompts × 3 platforms

30%

16%

53%

Top pick #1 · 27 runs

Recommended #2–3 · 14 runs

Mentioned #4+ · 1 run

Missing Not mentioned · 48 runs

Platform Performance

How your brand shows up on each AI platform — 30 prompts each

ChatGPT

40%

Avg rank #1.8

12/30 responses mention you

Google Overview

50%

Avg rank #1.2

15/30 responses mention you

Perplexity

50%

Avg rank #1.6

15/30 responses mention you

Competitive
Landscape

How you compare against competitors
in AI visibility

30%YOUR SHARE

share of voice

Synthesia29.8%

HeyGen17.1%

Colossyan9.5%

Descript3.9%

InVideo3.0%

Camtasia1.7%

Guidde1.6%

Vbrick1.6%

Other31.7%

Prompt-Level Detail

Every prompt we ran, tagged by type, with who showed up alongside you

All Prompts

● = platforms that mentioned you (of 3)30 prompts

Prompt

Type

Competitors

Platforms

Avg Rank

Which AI avatar video platforms are best for enterprise learning and development teams?

Recommendations

1st

How do leading AI video platforms compare for enterprise training content?

Comparisons

1st

Which AI video platform is best for internal communications teams?

Recommendations

1st

How do AI video platforms compare for updating large course libraries efficiently?

Comparisons

1st

Which AI video tools are best for marketing teams that need quick explainer videos?

Recommendations

1st

What is the best AI video platform for business teams that need training, localization, and brand control?

Recommendations

1st

What are the best AI video platforms for creating employee onboarding videos?

Recommendations

1st

How can a company create videos faster without hiring agencies or actors?

Problem-solving

1st

How do AI video platforms compare on analytics for views, drop-offs, and completion rates?

Comparisons

1st

How can I create corporate videos from documents or slides using AI?

Educational

1st

Which AI video tools are best for enterprise teams that need security and SSO?

Buying intent

1st

Which AI video platform is best for technical training content?

Recommendations

1st

What is the best AI video platform for sales enablement content?

Recommendations

1st

How do I choose an AI video tool that supports LMS export and SCORM?

Buying intent

1st

How do AI video platforms compare on collaboration and review workflows?

Comparisons

1st

What should I look for in an AI video tool for employee training at scale?

Educational

—

1st

How do I compare AI video platforms for enterprise publishing workflows?

Comparisons

1st

What is the best way to create multilingual corporate videos without hiring a studio?

Problem-solving

2nd

How can I update training videos quickly without re-recording everything?

Problem-solving

—

How do AI video platforms help global teams localize content into many languages?

Educational

—

What features matter most in business AI video software for compliance training?

Educational

—

What is the easiest way to make on-brand videos for a company without video editors?

Problem-solving

—

How can businesses create polished screen recordings and turn them into training videos faster?

Problem-solving

—

What should an L&D manager know before buying AI video software?

Educational

—

How can I reduce the cost of creating voiceovers for training and marketing videos?

Problem-solving

—

What is the best way to generate consistent voiceovers across a global team?

Problem-solving

—

How do AI video platforms handle brand consistency across many video creators?

Educational

—

What are the tradeoffs between AI avatar videos and traditional screen-recorded training videos?

Comparisons

—

What makes an AI video platform enterprise-ready?

Educational

—

What is the best workflow for translating a training video into multiple languages?

Problem-solving

—

Which AI avatar video platforms are best for enterprise learning and development teams?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

How do leading AI video platforms compare for enterprise training content?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

Which AI video platform is best for internal communications teams?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

How do AI video platforms compare for updating large course libraries efficiently?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

Which AI video tools are best for marketing teams that need quick explainer videos?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

What is the best AI video platform for business teams that need training, localization, and brand control?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

What are the best AI video platforms for creating employee onboarding videos?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

How can a company create videos faster without hiring agencies or actors?

Type

Problem-solving

Avg Rank

1st

Platforms

Competitors

How do AI video platforms compare on analytics for views, drop-offs, and completion rates?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

#10

How can I create corporate videos from documents or slides using AI?

Type

Educational

Avg Rank

1st

Platforms

Competitors

#11

Which AI video tools are best for enterprise teams that need security and SSO?

Type

Buying intent

Avg Rank

1st

Platforms

Competitors

#12

Which AI video platform is best for technical training content?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

#13

What is the best AI video platform for sales enablement content?

Type

Recommendations

Avg Rank

1st

Platforms

Competitors

#14

How do I choose an AI video tool that supports LMS export and SCORM?

Type

Buying intent

Avg Rank

1st

Platforms

Competitors

#15

How do AI video platforms compare on collaboration and review workflows?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

#16

What should I look for in an AI video tool for employee training at scale?

Type

Educational

Avg Rank

1st

Platforms

Competitors

—

#17

How do I compare AI video platforms for enterprise publishing workflows?

Type

Comparisons

Avg Rank

1st

Platforms

Competitors

#18

What is the best way to create multilingual corporate videos without hiring a studio?

Type

Problem-solving

Avg Rank

2nd

Platforms

Competitors

#19

How can I update training videos quickly without re-recording everything?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

—

#20

How do AI video platforms help global teams localize content into many languages?

Type

Educational

Avg Rank

—

Platforms

Competitors

#21

What features matter most in business AI video software for compliance training?

Type

Educational

Avg Rank

—

Platforms

Competitors

—

#22

What is the easiest way to make on-brand videos for a company without video editors?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

—

#23

How can businesses create polished screen recordings and turn them into training videos faster?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

#24

What should an L&D manager know before buying AI video software?

Type

Educational

Avg Rank

—

Platforms

Competitors

—

#25

How can I reduce the cost of creating voiceovers for training and marketing videos?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

—

#26

What is the best way to generate consistent voiceovers across a global team?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

—

#27

How do AI video platforms handle brand consistency across many video creators?

Type

Educational

Avg Rank

—

Platforms

Competitors

—

#28

What are the tradeoffs between AI avatar videos and traditional screen-recorded training videos?

Type

Comparisons

Avg Rank

—

Platforms

Competitors

—

#29

What makes an AI video platform enterprise-ready?

Type

Educational

Avg Rank

—

Platforms

Competitors

—

#30

What is the best workflow for translating a training video into multiple languages?

Type

Problem-solving

Avg Rank

—

Platforms

Competitors

—

Citation Ecosystem

Understanding where AI models source information about your brand

Citation Breakdowncitations by source type

55%Third Party

Owned 20%

Competitor 25%

Third Party 55%

Not Cited 0%

Top Domainsthe sources AI cites most

youtube.com87

heygen.com71

synthesia.io55

reddit.com35

leadde.ai32

Synthesia

Mention Rate

Synthesia

Scorecard

Visibility Score

Share of Voice

Average Rank

Visibility Distribution

Platform Performance

ChatGPT

Google Overview

Perplexity

CompetitiveLandscape

Prompt-Level Detail

All Prompts

Citation Ecosystem

Competitive
Landscape